THE 18 IMMUTABLE LAWS OF CORPORATE REPUTATION Frank was assigned by Hewlett Packard’s corporate magazine Blue Line to create these drawings.
1. Maximize Your Most Powerful Asset!2. Know Thyself – Measure Your Reputation!3. Learn to Play to Many Audiences!4. Live Your Values and Ethics!5. Be a Model Citizen!6. Convey a Compelling Vision of Your Enterprise!7. Create Emotional Appeal!8. Recognize Your Shortcomings!9. Stay Vigilant to Ever-Present Perils!10. Make Your Employees Your Reputation Champions!11. Control the Internet Before it Controls You!12. Speak with a Single Voice!13. Beware the Dangers of Reputation Rub-off!14. Manage Crises with Finesse!15. Fix it Right the First Time!16. Never Underestimate the Public’s Cynicism!17. Remember – Being Defensive is Offensive!18. If All Else Fails, Change Your Name!